Slightly OT: Purchase Confusion

[admin]

A user told me via email that he (and his colleagues!) found the Purchase page totally confusing and he consequently pressed all the wrong buttons:
http://www.xyplorer.com/purchase.htm

Hmmm, I'm staring at the page and ask myself what could be confusing here. I'm really confused now...

[tedy]

Considering myself a well reasonable person, I think there is nothing confusing there. One of the easiest "purchase" pages with clean license explanations.

[TheQwerty]

Well it is kind of confusing.

My natural instinct is to click the big Buy Now button and it kind of causes me to completely overlook the PayPal ones (which I prefer).
And then there's so many PayPal buttons! Can't they collapse that to one and then change the currency in their form?

The non-abridged version is a pretty big wall of text, if I were on the fence about buying XY I don't think I'd wade through it to figure out how to make a purchase.

[Pagat]

My natural instinct is to click the big Buy Now button and it kind of causes me to completely overlook the PayPal ones (which I prefer).

I second that. My first move also was to the "Buy Now" button before i looked twice and saw the PayPal buttons.

Nonetheless it's far from "confusing"...

[tedy]

My natural instinct is to click the big Buy Now button and it kind of causes me to completely overlook the PayPal ones (which I prefer).

I second that. My first move also was to the "Buy Now" button before i looked twice and saw the PayPal buttons.

Nonetheless it's far from "confusing"...

Maybe so.. A second thought would make it better that the Paypal buttons are equaly emphasized as Buy Now button because being big and orange it is the first thing the user sees but..
Since you are paying real money, you won't just click blindly the first thing that attracts your attention, right? At least me. You look around and read the few lines of text around..

[j_c_hallgren]

Yes, after seeing the above, I can see where there could be a bit of improvement...so here's my questions:

1) Must there be 3 separate PayPal buttons? I don't know PP enough...because this could lead to an error..
2) Is Share-it your preferred option due to fees? And thus the big XY colored button, which is a bit overkill compared to PP... Is there a Share-it button that is more similar to the PayPal with their logo/style instead of XY's?
3) The divider lines in the matrix are almost totally invisible here so in the beige area, could they be either blue/green/something with contrast? I see the dividers in the green left side but they vanish on the right side.
4) In the http://www.xyplorer.com/register.htm#paypal section, you only have 2 of the 3 currencies listed but have 3 buttons...hummm?

[ogroeger]

I would replace the "Buy Now" button with a "Share-It" button to make it clear that this is not the general "Buy" button but just another exit button.
Apart from that i think the page is very clear.

[admin]

Thanks all. I'm right now working on an improvement.

[admin]

Thanks all. I'm right now working on an improvement.

Done!

http://www.xyplorer.com/purchase.htm

Hit Ctrl+F5 in your browser if it still looks confusing.

[j_c_hallgren]

Yes, definitely better!
However, I'd put the "Buy Now" button to the right of the prices instead of having it to lower-right with the extra blank area...that would also pull the Q&A up to be more visible...and I'd put the "Email delivery" sentence up at top with the "you can choose" sentence as having that as one section is really a waste of space, IMHO...that would also make Q&A even more visible on one screen, no matter the size.

You still didn't really address my points #2 & #4, as having seen the ShareIt page, it seems they have a logo that would be more consistent with that service (like PayPal) compared to the XY coloring.

[admin]

I keep the redesign of the other page for another day...

For now this is good enough.