XYplorer Beta Club

"...valid until v7.40"

Would that include or exclude v7.40 from being valid (or would it be unclear/ambiguous)?

I would initially interpret it as being up to, but not including 7.40, but I've also run into cases where vendor has meant/intended to include that vers (or end date/time), so it's a tiny tad unclear possibly.

admin wrote:"...valid until v7.40"

Would that include or exclude v7.40 from being valid (or would it be unclear/ambiguous)?

As you know english isn't my mother tongue, but I would read it the same as jc.

That said, it might raise question, because while I think I read "valid until v3" as to up to but not including v3, if I were to read a deal is valid until October 10, I would probably tend to think it's still valid on the 10th. I'm not sure why, maybe it's just because it's a date, or because on the other case I'm thinking of softwares, but anyways.

You could always make sure by adding "(not included)" afterwards, maybe, if it fits.

"...valid until v7.40"

Would that include or exclude v7.40 from being valid (or would it be unclear/ambiguous)?

Just get round it by saying 'valid up to but not and including v7.40'

I would interpret the original as not including 7.40 since you are saying 'until' which implies when 7.40 happens the the validity ends. But others may disagree! English is not a precise language unfortunately so most legal documents where it needs to be concise and clear revert to what has happened before and thus accepted.

Just get round it by saying 'valid up to but not and including v7.40'

oops!

forget the 'and'

uh?
i might miss out the whole point... or i might sound weird here....

did he mean v6.40 or v7.40??

ramza__x wrote:uh?
i might miss out the whole point... or i might sound weird here....
did he mean v6.40 or v7.40??

Since you're new here, you'd maybe not know about the lengthy discussion we had recently about a change in license policy...and that there would a variant good for a limited timeframe, so in this case, it would be valid from 6.40 until 7.40 (right?)...similar to what other vendors do, when you get updates for that major vers but not the next....does that explain it correctly, Don?

j_c_hallgren wrote:

ramza__x wrote:uh?
i might miss out the whole point... or i might sound weird here....
did he mean v6.40 or v7.40??

Since you're new here, you'd maybe not know about the lengthy discussion we had recently about a change in license policy...and that there would a variant good for a limited timeframe, so in this case, it would be valid from 6.40 until 7.40 (right?)...similar to what other vendors do, when you get updates for that major vers but not the next....does that explain it correctly, Don?

Yep, there will be a new license called "Standard License" which is valid "one major cycle". When you buy it for version 6.40 it will be valid -- and now comes the version I prefer now -- "for all versions below v7.40". I opt for tis phrasing because it's clear and short, and contains no words like "but", "not" and "excluding" -- I learned my bit of marketing in the years and these words a bad.

Just looked at the XY site and the revisions for new pricing...fine, but:

I'd suggest that on the main page, at bottom, that prior to the "Vista compat" sentence, a sentence be added referring to the "standard" variant so that potential users know immediately on that one page there is another pricing option...some visitors may never go to the purchase page if they don't see a lower priced option...

Heck, I'd almost make the blue top banner text a bit smaller and put a third line in about this option...yes, I DO realize you're trying to maximize profits and sell more lifetime vers, but if a possible user is turned off by the first price they see, they may never go/look any further...I've done so before.

Just looked at the XY site and the revisions for new pricing...fine, but:

I think this is a simple pricing approach but does not offer incentives to buy the lifetime license. Maybe this is what Don has wants.

The low cost standard, is I think priced about right but the lifetime is too expensive and will never be bought. There needs to be an incentive to buy the Lifetime license first off.

As it stands, a new buyer will see that he can buy two standards which will effectively be seen as lasting as long as the product will be (lifetime) - how much more can it be enhanced? Thus there is little incentive for him to buy the lifetime from the start. For Don this means all new sales will only return the standard price.

I would think an alternative approach may offer more revenue but this is said without knowing Don's product lifetime aspirations.

standard - $24.95
Lifetime - $39.95


Plus some words to convince buyers that the XYP has future growth over and above the lifetime of the standard license. If this works then new buyers would probably go for the lifetime license as it offers a good deal. For Don it provides early revenue and no potential loss as lifetime is not for ever when it comes to products like this which have limited enhancement capability. Now theres a challenge!

Quickly cause I have to run:

- on the prices, no it's good as is. Come on, lifetime for fifty box that's less tha 2 standard, only you get many more than that. And we all know a standard license include a lot of improvements, fixes, and new features!

- on the main site, I think maybe replacing the lifetime mention on top with a "Starting at €17.50!" or "For only €17.50" Promote the low price of XY license, but still keep "If you purchase the Lifetime License now, you will get all future updates for FREE!" on ther bottom.
Details are for later, purchase page, interested people

jacky:

on the prices, no it's good as is. Come on, lifetime for fifty box that's less tha 2 standard, only you get many more than that.

The lifetime is not less than 2 standard and that is the point. Will a new buyer truly appreciate that he will want more than one upgrade and then he is stuck with buying standards. Ok this is great if it happens but in terms of initial evaluation I don't think new buyers will appreciate the value of the lifetime license unless it is sold to them with some idea of the future release value. Based on a new user evaluating the product they most likely will chose the cheapest option knowing they can always upgrade and not be out of pocket. It is only if they can accept that there is even more to come that the lifetime gets considered.

Regarding your other comments, I agree and think the standard price should be upfront.

graham wrote:The lifetime is not less than 2 standard and that is the point.

Yeah, depends how you look at it :
XYplorer Standard License : € 17.50
XYplorer Lifetime License : € 34.95

17.5*2=35
So yeah, in euros it is 5 cents cheaper!

And even if, lifetime is still less than 3 standards, and here I can repeat myself A newcomer might go standard first, and then get a lifetime once he realized how awesome it all is. Even with a Lifetime at 2+ standards, that will be for him less than 4 standards, for as many as he wants.

Considering how often and constant XY development is, I think it's still a pretty good deal.


Side note for Don: under "License Definition" on the "Registration Details" it says " XYplorer licenses are valid for lifetime and include all available future updates."
That should probably be changed/removed, as it doesn't apply to the Standard License.

Also, a little above reads "Free upgrades depending on license type (see below)." I would rephrase that, because even Standard ones do come with free upgrades, just not for life.
Maybe "Free upgrades (unlimited or up to one major version cycle, see below)"

jacky wrote:Side note for Don: under "License Definition" on the "Registration Details" it says " XYplorer licenses are valid for lifetime and include all available future updates."
That should probably be changed/removed, as it doesn't apply to the Standard License.

Also, a little above reads "Free upgrades depending on license type (see below)." I would rephrase that, because even Standard ones do come with free upgrades, just not for life.
Maybe "Free upgrades (unlimited or up to one major version cycle, see below)"

Thanks 2 times!

Okay, about the pricing. First thanks for all your input here! I have thought about the pricing for a week or so and then decided to go for this:

Standard - $29.95
Lifetime - $49.95

That was my fixed plan for about 2 weeks, and then 1 day before the 10th of October I spontaneously decided to make it:

Standard - $24.95
Lifetime - $49.95

It was certainly an intuitive decision. Whether it was stupid or not -- time will show. I'll give it a chance for some weeks and then -- if it does not work -- go back to my initial plan.

Concerning lacking "incentives to buy the lifetime license" ... there's sure a lot of promotion to be done, plus the following should be made clear and kept in mind: the above prices are not that low forever. In the coming months I will add a number of major power features which will save users (and companies!) a lot of time and money ($$$!). Already version 6.60 will be more expensive that 6.40!

So see it like this: starting now with a Standard for $24.95 gives me room to r(a)ise!