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Promotion blurb needed
Posted: 13 Dec 2006 08:22
by admin
Okay, I started paying for publicity. XYplorer is ready for world domination, and the world shall know!
Today I submitted XY for "Highlight of the Week" located near to the top of this page:
http://www.snapfiles.com/
It is not yet visible. What I still need is a sentence of max 122 characters that describes and promotes XYplorer in an unresistable way!

Tough job, especially if you are so close to the product as I am. Believe me, I dream of XY every night.
If any of you has a snappy idea how to squeeze the greatness of XYplorer into 122 characters, let's hear it, brothers and sisters!

Posted: 14 Dec 2006 04:35
by j_c_hallgren
Need something in there about "new features weekly" or similar...to show that product is not just static for months as others are...
Posted: 14 Dec 2006 09:28
by lukescammell
"A developer so close to the product that he dreams of ways to improve XY every night."

Posted: 14 Dec 2006 09:39
by admin
j_c_hallgren wrote:Need something in there about "new features weekly" or similar...to show that product is not just static for months as others are...
But that conveys unfinishedness as well.
I'm working on something more-into-the-face and am playing with Zaine's phrase:
"Raw power meets creative efficiency meets full carry-around-ability. XYplorer is the Zen of file management."
"XYplorer’s combination of raw power and creative efficiency screams German. XYplorer is a power user’s paradise."
"XYplorer’s combination of raw power and creative efficiency screams German. Enter the power user’s paradise!"
Posted: 14 Dec 2006 09:40
by admin
lukescammell wrote:"A developer so close to the product that he dreams of ways to improve XY every night."

This night I dreamt of Outlook dropping. Got my mail?
Posted: 14 Dec 2006 10:30
by lukescammell
Sure have, as soon as I have a minute I'll give it a try...
Just be careful not to go over the top with marketing speak. I and a lot of other people HATE OTT marketing speak :/
Posted: 14 Dec 2006 10:33
by admin
lukescammell wrote:Sure have, as soon as I have a minute I'll give it a try...
Just be careful not to go over the top with marketing speak. I and a lot of other people HATE OTT marketing speak :/
OTT??

Posted: 14 Dec 2006 10:35
by surrender
OTT= Over the top
Posted: 14 Dec 2006 12:53
by lukescammell
Example of OTT Marketing Speak -->
http://www.killernic.com/
A suggestion for the blurb
Posted: 24 Jan 2007 18:55
by DongGook Park
My suggestion for the marketing blurb:
If you're critical about "how" rather than "what", then XYplorer is for you.
I think that a good software helps its users do something in smart ways (e.g., quickly and easily and with fun). But, unfortunately, most softwares just focus on the individual features.
I found that XYplorer is rarely good and right in this regard! It seems like that other competing tools are one-dimensional (i.e., only focuses on "what"), while XYplore is two-dimensional (i.e., focuses on both "what" and "how").
Re: A suggestion for the blurb
Posted: 24 Jan 2007 20:00
by j_c_hallgren
DongGook Park wrote:I found that XYplorer is rarely good and right in this regard!
What this says and what, I think, it actually means are likely two opposite extremes..."rarely good" basically says that XY is good only on rare occasions...which I don't feel was the intent...but what, I believe, was meant was that XY was unusual in how good it is compared to other products...
I'll be first to admit that English is a difficult language to master! Even natives here, like me, have problems at times!

So for our foreign users, I try to help when I can....
Posted: 24 Jan 2007 20:39
by DongGook Park
Thanks for your correction for my poor English. What I meant was not "rarely" but "exceptionally".
Frankly speaking, it was a direct translation of a Korean adverb.

In Korean, it's perfect, but does mean the opposite in English!
So what I really meant was that very rarely we can find such a good software like XYplorer.